being dedicated to tourism roads, the Philippines plans to scale up the industry towards a goal post of 10 million overseas visitors by 2016, as outlined in the National Tourism Development Plan. Internal travelers will also be boosted largely in part due to increased wealth generated for a growing middle class through the BPO sector, with domestic tourists expected to hit 56.1 million by the same year. owever, on the intoxicatingly white-sand beach of Boracay, at the center of the Philippines’ tourism nexus of tropical islands, service standards have yet to meet the splendor the land intrinsically professes.
“We go to Thailand to receive superior service, not the Philippines,” a well-heeled Filipino recently told Inside Investor.
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